|Cerebus Guide To Self Publishing (2nd Edition, 2010)|
Art by Dave Sim
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(from page 58-59, The Cerebus Guide To Self Publishing)
One of the most important elements for a potential self-publisher to remember is that sincerity cannot be faked successfully in the comic book field. Further, sincerity is what makes a comic book successful, and insincerity is what makes it not successful. There is a great temptation for people trying to do self-generated comics for the first time to hedge their bets and start asking themselves what kind of comic book is likely to be successful. Although this is usually done with the best of intentions, it is a world-class mistake. I was guilty of it myself in making Cerebus a sword-and-sorcery parody title at first. I had a certain amount of success in the fanzine and small-press world with selling drawings of various Robert E. Howard characters to the burgeoning Robert E. Howard magazine field and hoped to "tap into" that market. After three years, I was scraping the bottom of the barrel of the handful of sword-and-sorcery clichés and felt no great urge to go looking for any that Moorcock, de Lint, et al. might have bypassed. Once I moved from a field in which I had no interest to fields in which I was interested (politics, economics, power, religion, etc) I began to find my voice.